Overview of the e-marketplace of Alibaba from the perspective of 5W1H

Overview of the e-marketplace of Alibaba from the perspective of 5W1H

Who is the owner of Alibaba? Where are Alibaba located at?

Alibaba was founded by Chung Tsai and Yun Ma (Jack Ma) on June 28, 1999 by 18 people led by Jack Ma, headquartered in Hangzhou, China. At the beginning, founders started to champion small businesses, power the innovation and technology to grow and compete in the domestic and global economies. Alibaba has grown into a global leader in online and mobile commerce since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally. Today, the company and its related companies leading in wholesale and retail e- marketplaces (Alibaba Group, 1999)

          YUN MA (JACK MA) Executive Chairman                                            CHUNG TSAI Executive Vice Chairman

  

Why it is called “Alibaba”?

The name came to Ma when he was sitting in a coffee shop in San Francisco. However, if it hadn’t been for a certain waitress, the now-famous “Alibaba” brand name may have fallen by the wayside. According to Ma: “And then a waitress came, and I said do you know about Alibaba? And she said yes. I said what do you know about Alibaba, and she said ‘Open Sesame.’ And I said yes, this is the name! Then I went onto the street and found 30 people and asked them, ‘Do you know Alilbaba’? People from India, people from Germany, people from Tokyo and China… They all knew about Alibaba. Alibaba — open sesame. Alibaba — 40 thieves. Alibaba is not a thief. Alibaba is a kind, smart business person, and he helped the village. So…easy to spell, and globally known. Alibaba opens sesame for small- to medium-sized companies.” Ma also registered “Alimama”, just in case, “someone [wanted] to marry us!” (Greving, 2015)

What kind of business is?

     Alibaba is a Chinese e-commerce company operating e-marketplaces for both international and domestic China trade (Alibaba.com overview, n.d.). Services is being provided such as consumer-to-consumer, business-to-consumer and business-to-business sales services. For example, Alibaba provides business-to-business trading platform which involving manufacturers from countries such as China, India, Pakistan, the United States, and Thailand with international buyers. AliExpress was developed by Alibaba Group in 2010 as a business-to-consumer platform for Chinese companies to sell to foreign consumers.

      Alibaba is a wholesaler market. Alibaba.com, the leading platform for global wholesale trade, and Bigcommerce have made it possible for you to quickly and easily source unique products from the largest manufacturing hub in the world. We have brought together verified suppliers and low cost products just for Bigcommerce clients to reduce the complexity of sourcing products from China and to increase your confidence in cross-border trading.

      Alibaba categorize the products sell into several categories such as agriculture or food and beverage, apparel or textiles or accessories, bags or shoes and accessories, electrical equipment or components or telecoms. The products feature are categorize into material, colour, usage feature, and use. However, Alibaba top sells are electronic components and supplies.

Mission of Alibaba is do the business easy anywhere. All of the products sell are brand new, advance and good quality electronics devices. Alibaba will not sell the products that do not reach the standard of safety. There is a quality control team who tests all the products carefully. After testing the products, the packing team will responsible to make sure that the right accessories are included. Hence, the quality of their product is guaranteed. Besides, we can buy the products at cheaper price when we purchase in bulk.

Alibaba’s vision is to build the future infrastructure of commerce. Alibaba provide the essential technology infrastructure to support merchants and other businesses that provide products, services to influence the power of the Internet to engage with their users and customers. Alibaba’s businesses included cloud computing, digital media, entertainment, and innovation.

How Alibaba provides services to the customers?

Alibaba not only focus on quality but also concern after sales services. After sales service is to find out whether the customer is satisfy with the products or not. After sales service is a crucial aspect of Alibaba and must not be ignored. After sales service plays an important role in customer satisfaction and customer retention. Therefore, it generates loyal customers. Customers start believing in the brand and get associated with the platform for a longer duration. This will raise the reputation of Alibaba.

After sales service plays a crucial role in strengthening the bond between Alibaba and the customers. The sales service department are concerning the customers’ problems. There is a website where customers can inquire about their problem online and the professional team will reply or solve their problems within 24 hours. Besides, all of the electronic devices we sell are offering 1 year warranty. Alibaba also provides delivery guarantee. We need to make sure that the product which customers buy is delivered on time and reach safely. If the delivered product is broken or lost, Alibaba need to take responsibility such as deliver the product again or refund to the buyer.

            Apart from that, Alibaba created Alipay that protects buyers a feel of secure when sellers unable or refuse to deliver the goods sold. Alibaba.com secure payment provide a safe payment service for all parties involved in international trade. By partnering with Alipay, Alibaba.com provides payment security to both buyers and suppliers. Alibaba is a safety online platform to provide consumers and sellers for the online trading (Alibaba.com secure payment, 1999).